Title Matching / ID Consolidation
Reaching a wider audience means distributing assets across multiple platforms. However, proprietary ID schemes and disparate definitions of assets makes it challenging to track performance.
Standardized ID schemes, like EIDR, are being introduced to address this problem. But they are still in development and are not yet widely adopted.
Our supervised machine learning technology maps titles by analyzing several meta-data attributes. Along with human review, this technology delivers high precision, cost effective matches.
Empowered to make Data DrIven DecIsIons
with better alignment of supply & demand, clear market dynamics
Request a DemoTitle Matching / ID Consolidation
Reaching a wider audience means distributing assets across multiple platforms. However, proprietary ID schemes and disparate definitions of assets makes it challenging to track performance.
Standardized ID schemes, like EIDR, are being introduced to address this problem. But they are still in development and are not yet widely adopted.
Our supervised machine learning technology maps titles by analyzing several meta-data attributes. Along with human review, this technology delivers high precision, cost effective matches.